4Steps

Conduct a methodical audit of the marketing operation.
Develop, evaluate and monitor effectiveness of marketing plans and recommend necessary changes to align plans with agreed upon strategies.
Identify areas of opportunities and recommend action plan to exploit those opportunities.
Review and recommend consumers segmentation plan.
Assist in developing company/brand positioning strategy
Review product/service launches and recommend holistic launch plans.
Review and recommend ‘experiential’ marketing programs.
Anticipate business/marketing trends, situations or changing market conditions and recommend appropriate action.
Re-examine promotional plans in terms of concepts, objectives and mechanics and suggest ways to make it more effective in terms of cost and message delivery.
Recommend and develop marketing budget control system (MBC)
Review and recommend pricing, and distribution channels strategy.
Manualise key marketing operations to ensure consistency in the workflow and standardized brand image.